Thursday, March 8, 2007

The Paris Phenomenon – Part 1

She truly is a wonder of the post-modern world. Paris Hilton’s fame is a monument to the collective canon of today’s consumer, idolizing, figure exulting public and shows no signs of slowing down. But why? How come the world is fascinated with a rich heiress with no apparent talent except weekly faux pas and ability to make internet fanboys salivate about what’s under her dress?

Believe it or not, we are actually rewarding stupidity and making a the rich richer for it. Paris Hilton is nothing but a marketing tool and she is well aware of it, making her name a brand that seems to guarantee success. Attach it to a single and radios play it and teenagers inevitably buy it (even though it is pedestrian and another lost voice in the already saturated female vocal genre). Link the name Paris Hilton to a TV show and it’s an instant hit. Why? Beats me, since all I can see is 45 minutes of highlighting Paris’ already infamous ignorance on anything outside the shiney pink bubble of her life.

Want her on your talk show? It’ll cost you £250,000, as the comely Charlotte Church found out when she invited Paris to appear on her British talk show. Luckily she had the common sense to say sod off. As you can see Paris Hilton ensures money like a hammer to a porcelain piggy bank and I don’t think anyone really knows why… Perhaps she knows voodoo and has cast a spell on the world. Oh wait… she has.

To be continued…


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